Cloudivity
Independent Project · 2024
Game Design | Branding | Illustration | Graphic Design | Photography · Motion Graphics | Book Design | Packaging Design
A kit for slowing down. Cloudivity encourages one to relax and gaze at clouds, letting one's creativity flow without worrying about being perfect. It’s a safe space to draw, dream, and make up stories about the shapes you see. Think of Cloudivity as a chill, easygoing friend – just like clouds.
Designed entirely solo, from the name and brand identity to the box, the cards, the booklet, the animations, and the app concept. Every photograph, every illustration, every word.
01 . Brand Identity
Typography | Branding | Graphic Design
Initial Logo Sketches
The Cloudivity identity is built around the Omnes Condensed family — the wordmark adapted and played with from the typeface to give it its own character. Soft, imperfect, and approachable.
Vector Logo Experiments
Front of Box
Back of Box
02 . Manifesto
Motion Grpahics | Illustration | Writing | Direction | Sound Design
The manifesto sets the tone for the personality of Cloudivity, what the brand stands for, and the world it invites you into. Written, illustrated, animated, directed, and edited entirely by me.
The illustrations were drawn in Procreate and animated in After Effects. The soundtrack is a mix of stock music and nature sounds, layered and mixed by me to give it the soft, unhurried quality of the brand.
03 . The Cloud Cards
Photography I Paper Engineering I Graphic Design
The kit includes 30 cards, each built around a cloud photograph. Every card was shot, selected, and designed by me. Each card has a small cloud illustration at the top indicating the pocket. A functional detail that tells you where to slide the bristol sheet in to reveal your drawing clean against white.
04 . All the Know How
Graphic Design I Book Making I Writing | Illustration | Motion Graphics
An 8-page booklet that moves from the philosophy of cloud watching through to the story behind Cloudivity — with facts, instructions, and poetry along the way.
Illustrated with digital drawings made in Procreate and vector illustrations from Illustrator. Select text drawn from The Cloudspotter's Guide by Gavin Pretor-Pinney, Cloud Gazing by Ashley and Julia, and The Cloud by Percy Bysshe Shelley.
A motion animation made in After Effects showing how the kit is played. It was built to explain the reveal mechanic clearly and simply.
05 . App Concept
Motion Graphics I Visual Exploration
A speculative interface animation exploring what Cloudivity could look like as a digital experience. A visual exploration of the concept, made in After Effects.
06 . In Use Photos
Cloudivity out in the world. Photographed by friends playing with the kit.
