The Chaand Horse
Maison Megh · 2026
Video Editing | Masking | Colour Grading | Premiere Pro | After Effects
Maison Megh is a silver experimental fashion house. Their new jewellery collection, The Chaand Horse is inspired by 3,000 years of Indian horse heritage and the Year of the Horse.
Somewhere in Jaipur, people are talking about horses. Nobody knows where they came from. Over 11 reels, the city watches, wonders, and investigates — until the truth arrives. They came from the moon. And everywhere they go, they turn the world silver.
I was the lead editor on this social media campaign. Editing the reels using object-based masking, where something moving through the frame becomes the transition, and building a silver effect in After Effects that bleeds outward from the horses into the architecture and objects around them.
01 . The Campaign
Video Editing | Masking | Colour Grading | Premiere Pro | After Effects
People are curious about them. They seem to be moving across Jaipur. They are being followed, talked about, looked at, and photographed. They just seem to belong here.
Something has been spotted in Jaipur. Something not documented before. A silver equine form, not consistent with any known species. The city starts paying attention.
All videography in this campaign is by Aditya Dinesh Jayan and edited by me
They feel at home here. Taking rickshaws, moving across the city, the entire Chaand Horse family is out in Jaipur. They are not lost, not passing through. They seem to be settling in.
Upon closer inspection, something strange is happening. Everywhere the Chaand Horses go, the world around them turns silver. The pottery. The buildings. Everything. And the reason — they don't want anything in return. Jaipur and this planet is their new home
It was always about the jewellery. The sightings, the investigations, the city watching. All of it building to the Chaand Horse, worn.
02 . Behind the Scenes
Video Editing | Masking | Colour Grading | Premiere Pro
Two reels from the shoot in Jaipur. Featuring the team, the horse cutouts, and the making. Edited in the same visual language as the campaign.
